The phrase refers to the optimal time frame during which establishments in the St. Louis area offer discounted prices on drinks and appetizers. This marketing strategy aims to attract patrons during off-peak hours. An example includes establishments providing half-price cocktails and reduced-price appetizers between the hours of 4:00 PM and 6:00 PM.
The importance of these discounted periods lies in their ability to stimulate the local economy, providing increased revenue for bars and restaurants. Patrons benefit from reduced costs, allowing them to socialize and enjoy culinary experiences more frequently. Historically, these promotional offerings have served as a key component of the St. Louis hospitality industry’s marketing efforts, adapting to changing consumer preferences and economic conditions over time.